Free Teleseminar Replay: Who Is Your Customer
Diane Corriette from Women Internet Marketers invited Troy White to share his experience of marketing and how to know, understand and attract your ideal client.
Insights shared during this teleseminar include:
If you are going to know who your ideal client is you need to keep a customer file in excel that covers everything about them
You need to keep as much information as possible so that when you talk to them in your marketing you can relate directly to them.
All good marketing will speak to their ideal client, it will describe them in the marketing so that they know this product/service is fro them.
What are the problems your ideal client wants to solve?
Get information about that by collecting data, either online through surveys and questionnaires or offline by mail and telephone.
One of the biggest mistakes you can make in your business is not knowing who your customer is.
When you try to appeal to everyone it calls to no one
Your marketing needs to "call out" to a certain type of person so they stop and listen, and most importantly recognize that you are talking to them – so be specific about who you call out to.
It is important that you touch the heart of your clients, press their emotional buttons and get into their head.
To help you identify how you can do that start by creating a features inventory of your product/service.
List all the features of your product in terms of how it is made, what makes it good and better than the competition, what is it made of?
Then make a list of why those features exist and what makes them important. Answer the "So what?" question.
What does it actually do for a prospect?
What is the real benefit they get from your product?
What is the emotional benefit they receive when they buy the product?
After each benefit put a bullet list of how they will feel after experiencing your product.
Bring in the emotional hot buttons and let them know the things they will have in their life after buying your product.
Honesty is important here, no hype or lies – you always get found out.
Theme marketing – focus your marketing around a particular event that happened in history, it will make you stand out from the competition
e.g. March 12th – Paper money distributed for the first time. How can a company that focus on wealth, or investment or any product/service that deals with money use that theme in their marketing to increase their sales.
Troy White has a special offer available for 7 days only
2008 Small Business Marketing and Promotional Calender – daily, weekly and monthly events that you can look through to create a marketing campaign – value $79.00 plus S&H
Sales Letter Success Home Study Program and Audio Series $197.00 plus S&H
The benefit builder spreadsheet and research tool (easily discover the benefits of your product) – value $97.00 plus S&H
Total value $373.00 plus Shipping & Handling – Save over $126.00
Available for only $247.00 (Shipping included to anywhere in the world)
http://www.MarketingReminder.com/diane
For more interviews with experts visit our online magazine at
http://www.womeninternetmarketers.tv
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